Our Story

As parents, we know how rewarding yet difficult the parenting journey can be. Each stage of your baby’s growth comes with rewards and challenges and can often be overwhelming. Thankfully there is a plethora of options available around the world to help support your parenting journey when things become a little challenging, helping you to focus on the memorable moments.

At Better Parenting, we partner you to bring carefully curated, high quality, beautiful baby products from around the world to ease your growing pains as a parent. We believe that a product goes far beyond the function it fulfils. Our conversations with parents tell us that design, ergonomics, material and look and feel are all important factors too. We recognise that the modern Indian parent takes careful, well researched decisions when it comes to parenthood and their babies. When buying for their child, all aspects such as product utility, safety, how the product suits their baby and their home are carefully considered. Better Parenting is a readily available resource that helps with these carefully considered decisions.

All our products are used by parents internationally which means they clear the highest standards of child safety in the world, something not always guaranteed with many products available in the Indian market. Many of these products are made from cheap materials and have poor workmanship which pose real child safety concerns. After hearing many horror stories from friends and family, we know that when it comes to our children only the very best will do.

At better parenting our endeavour is to bring to you international products for yourself and your baby that are well designed, reliable, safe, great to look at and great to use. We hope you enjoy using them as much we enjoyed finding them for you!

Our Values

Empathy

We feel your parenting challenges and celebrate your wins.

Inspire

Enabling moments of joy for parents and child to play, learn and grow with confidence.

Never Settle

Only the best quality and design is good enough.

Honesty

What you see is what you get.

Our Brands